Title: Introduction to sales and marketing Delivery mode: Download PDF
This module forms part of: Professional Diploma in Sales & Marketing
Description: This unit gives an introduction to the subject of strategic sales and marketing. It sets the background for selling in today’s complex, and highly competitive global markets. Students will commence by considering what strategic sales and marketing is, and examine the critical relationship between the two in business development. The evolution of marketing to its strategic role in organisational strategy will be developed. Students will then gain an in-depth understanding of the contemporary issues in sales and marketing. The unit will set out the issues concerning the globalisation of markets, the opportunities and challenges provided by e-commerce, the role of strategic partnerships in today’s competitive business environment, customer intimacy and the emergence of account management and relationship management as key sales roles.
